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D'Arcy Masius Benton & Bowles was an advertising agency in the United States with worldwide subsidiaries. D'Arcy Masius Benton & Bowles, or "DMB&B", was established in November 1985 by the merger of the Benton & Bowles (B&B) and D'Arcy-MacManus Masius (D-MM) advertising agencies. John Bowen oversaw the merger and the firm's drive toward globalization. == Key dates == *1906: William C. D'Arcy opens an advertising firm in St. Louis. *1923: D'Arcy opens his first office outside St. Louis, in Atlanta, where a major client, Coca-Cola, is located. *1934: The D'Arcy Company opens a New York office. *1970: D'Arcy Co. merges with MacManus, John & Adams, Inc., a Detroit-based agency, and becomes "D'Arcy-MacManus. *1972: The firm merges with the British agency, Masius, Wynne-Williams, and becomes "D'Arcy-MacManus & Masius" (DM&M). *1986: DM&M merges with New York ad agency Benton & Bowles and becomes "D'Arcy Masius Benton & Bowles" (DMB&B). *1996: DMB&B acquires N.W. Ayer and Partners and renames its holding company "The MacManus Group". *1999: The MacManus Group announces a merger with the "Leo Group", a parent holding company of the Leo Burnett Co. *2000: Potential superstar team of Susan Gianinno and Lee Garfinkel start winning new business from clients like Heineken and Cadbury. *2002: Acquired by Publicis. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「D'Arcy Masius Benton & Bowles」の詳細全文を読む スポンサード リンク
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